The Follow Up: Snapchat, Two Months Later

Forever Learning More

Back in early November, the Tech world released a collective gasp as a $3 billion cash buy-out offer from Zuckerberg was rejected by two and a half year old Snapchat. Snapchat, who have still to make any revenue, had reached new highs of popularity, seeing over 350 million Snaps sent every day. Despite these remarkable numbers, many raised an eyebrow at the decision for an incredibly young business with equally young (although impressive) founders. Indeed, I wrote about the story myself and questioned the ability of Snapchat to go bigger and better.

The feeling around Snapchat at the moment is that they do hold one clear advantage over other social apps; they are popular with teenagers. This was why many felt Facebook were willing to offer such a large amount to acquire them, essentially buying back the segment of population that Facebook have been losing.

Two months have passed…

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