NEW YORK — This holiday shopping season, it’s Amazon vs. everyone else.
The online giant has attracted customers from big store chains like Wal-Mart and Best Buy with low prices and convenient shipping. Now, stores are fighting to get customers back during the busiest shopping period of the year.
Stores are doing things like matching the lower prices on Amazon.com and offering the same discounts in stores as on their websites. For its part, Amazon is giving customers the option to pick up items at physical locations and adding Sunday delivery.
The two sides are dueling over shoppers like Jessica Danielle, a speechwriter who plans to do the bulk of her Christmas shopping on Amazon. “All the time spent going to brick-and-mortar stores, is it worth my time?” said Danielle, 31, who lives in Washington, D.C. “I don’t think so.”
There’s a lot at stake for both sides. Amazon has…
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