How to Grow Your Small Business Using the Power of LinkedIn

Martin Varley

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Created over a decade ago with two new members signing up every second, LinkedIn is a great tool for marketing your small business. With over 230 million users, covering over 200 countries and territories, it’s something your business just can’t ignore. However, to use it correctly and successfully is not as simple as it looks; we have a few tips for you to get the most out of your LinkedIn activities.

Optimize your profile – First impressions count
Firstly, it’s a good idea to make sure your profile is complete. Sounds simple enough but an incomplete profile is enough to make anyone click through and forget about adding you; you will also run the risk of not coming up in search results if someone is looking for you. It’s a great idea to use tags in your profile pertaining to what you do. For example CEO is not specific. CEO …

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