How B2B Marketers are successfully using Linkedin.

Richard White's Digital Marketing

This weeks blog will be discussing how business to business marketers are successfully using Linkedin. There are a number of ways in which B2B marketers use Linkedin as a marketing tool.

The first way in which B2B marketers use Linkedin is to target their posts. This means that the company knows the audience they are talking to and ensure that the content is relevant for that audience. Linkedin provides an option called targeted audience which companies use to target specific audiences based on function or geography.

Companies phrase their content in ways which increase interaction with the audience. Rather than post large blocks of text that just present information, companies sometimes include questions which generate responses from people reading the material. Including questions means that customers feel like they can give their opinion outside of the formal channels. If questions weren’t used customers might just read the information and move…

View original post 157 more words


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Contemplation Center

Truth sets us free to live a life of love, peace, generosity and understanding.

Amadi Chronicles

"Our Love For God, Our Relationship, Cultural Differences and the Universe."

Black America Web

Entertainment, News and Lifestyle for African Americans

CBS Denver

Find Denver news, Colorado news, Colorado weather forecasts and sports reports including Denver Broncos at

CBS Sacramento

News, Sports, Weather, Traffic and the Best of Sacramento

CBS Chicago

Chicago News, Sports, Weather, Traffic, and the Best of Chicago - CBS 2 TV | WBBM Newsradio 780 | 670 The Score

CBS San Francisco

News, Sports, Weather, Traffic and the Best of SF


A great site

The Meat & Potatoes of Life

By Lisa Smith Molinari

Attila Ovari

Loving Life and Inspiring Others

Portfolio Purchase Center

Welcome to the Portfolio Purchase Center!

Gringa of the Barrio

A Sassy Barrio Gringa Telling It Like It Is

A Dateless Diary

Travel and Feminism and other Paraphernalia


You can hang on a little longer

%d bloggers like this: