This weeks blog will be discussing how business to business marketers are successfully using Linkedin. There are a number of ways in which B2B marketers use Linkedin as a marketing tool.
The first way in which B2B marketers use Linkedin is to target their posts. This means that the company knows the audience they are talking to and ensure that the content is relevant for that audience. Linkedin provides an option called targeted audience which companies use to target specific audiences based on function or geography.
Companies phrase their content in ways which increase interaction with the audience. Rather than post large blocks of text that just present information, companies sometimes include questions which generate responses from people reading the material. Including questions means that customers feel like they can give their opinion outside of the formal channels. If questions weren’t used customers might just read the information and move…
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